Imagine Marketing is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. (Source: RedSeer Report). They have an attractive offering of wide-ranging, high-quality and aspirational lifestyle-focused consumer products at accessible price points, under their brands. Founded in 2013 and led by flagship brand “boAt” launched in 2014, they have established leading market positions in volume and value terms in India across multiple, high-growth consumer categories such as audio and smartwatch as of September 30, 2021. (Source: RedSeer Report).
They seek to identify fast-growing, lifestyle-oriented product categories with high consumer engagement and large market opportunities and disrupt the incumbent industry landscape. We endeavour to achieve this by launching distinctive and aspirational products having a clear value proposition at accessible prices, specifically tailored for the Indian audience and marketed towards the rapidly emerging online audience of young, digitally-enabled and trend-conscious consumers in India. While they initially started their journey with hearables products within the audio category, they offer products across a variety of price points and customer segments across multiple product categories, which comprise (i) audio (wired headphones and earphones, wireless headphones and earphones (neckbands), true wireless stereo (“TWS”), Bluetooth speakers and home theatre systems and sound bars), (ii) wearables (smartwatches), (iii) gaming accessories (wired and wireless headsets, mouse and keyboards), (iv) personal care appliances (trimmers and grooming kits) and (v) mobile accessories (chargers, cables, power banks and other accessories).
Their product mix has evolved significantly over the past several years as they have successfully entered into new product categories and diversified their business. For the year ended March 31, 2019, 96.01% of their revenue from operations was derived from the audio category, nil% from the wearables category and 3.99% from the other category. For the six months period ended September 30, 2021, 83.13% of their revenue from operations was derived from the audio category, 14.05% from the wearables category and 2.82% from the other category.
A timeline setting out significant milestones achieved by them since the launch of “boAt” brand in 2014 till September 30, 2021 is set out below:
As of September 30, 2021, for the second quarter of Financial Year 2022, they were ranked #1 in India among the wireless hearables brands by value and volume and #2 among smartwatch brands in India in terms of volume (Source: RedSeer Report). Moreover, their market share in both wireless hearables and smartwatch segments has consistently increased over time, and for the quarter ended September 30, 2021, they had a market share of 48% and 23% in terms of volume, and 30% and 13% by value, in the branded wireless hearables and smartwatch markets, respectively (Source: RedSeer Report).
Offerings by the company:
Audio –
Wearables:
Personal Care & Other Accessories:
Images Source: BoAt IPO DRHP
| Name | Imagine Marketing Limited Unlisted Shares |
|---|---|
| Alias Name | BOAT |
| Face Value | ₹ 1 |
| ISIN Code | INE03AV01027 |
| ISIN Description | Imagine Marketing Limited New FV RE.1/- |
| Available in Depository | CDSL & NSDL |
| PAN | AADCI3821M |
| Lot Size | 50 Shares |
| Current Unlisted Share Price | ₹ 875 Per Equity Share |
| Particulars | 6M FY 22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|
| Revenue from operations | 15,478.66 | 13,137.16 | 6,091.07 | 2,258.49 |
| Other income | 52.85 | 66.59 | 8.52 | 2.63 |
| Total Income | 15,531.51 | 13,203.75 | 6,099.59 | 2,261.12 |
| Total Expenses | 13,947.38 | 12,021.56 | 5,447.41 | 2,146.99 |
| Profit before tax | 1,584.13 | 1,182.19 | 645.51 | 114.13 |
| Profit for the period/year | 1,183.15 | 865.37 | 477.98 | 80.37 |
| EPS (In INR) | 11.77 | 8.53 | 4.78 | 0.80 |
*Rates mentioned in the chart are indicative.
The trend indicator above has been derived from the current demand/supply of Boat Unlisted Shares. The trend has a tendency to change anytime depending on the market conditions and other events. This indicator must not be construed as any recommendation to buy/sell/hold.
Total Number of Outstanding Shares: 95,815,500 (As per BoAt IPO DRHP)
Add: Convertible Securities: 39,638,000
Total Shares taken into consideration for calculating Market Cap: 135,453,500
Market Cap Scenarios:
At 800 Rs/Share, Imagine Marketing – BoAt Unlisted Shares values the company at approx. Rs. 10,836 crores.
This are just pre-defined scenarios, since the market cap is variable to price, you can calculate the latest market cap based on the ongoing rates of Imagine Marketing – BoAt unlisted shares.
At 1000 Rs/Share, Imagine Marketing – BoAt Unlisted Shares values the company at approx. Rs. 13,545 crores.
This are just pre-defined scenarios, since the market cap is variable to price, you can calculate the latest market cap based on the ongoing rates of Imagine Marketing – BoAt unlisted shares.
At 1200 Rs/Share, Imagine Marketing – BoAt Unlisted Shares values the company at approx. Rs. 16,254 crores.
This are just pre-defined scenarios, since the market cap is variable to price, you can calculate the latest market cap based on the ongoing rates of Imagine Marketing – BoAt unlisted shares.
Source: BoAt IPO DRHP
No identical listed/unlisted peers found for Imagine Marketing – BoAt
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Imagine Marketing Limited – BoAt Split:
Process of Buying Imagine Marketing – BoAt Unlisted Shares
Get connected with us and inquire for the Imagine Marketing – BoAt Unlisted Shares
We will quote the current prevailing market rates of the Imagine Marketing – BoAt Unlisted Shares (Subject to availability)
If you agree on the rate and quantity, we will send our bank details. (Please note, we accept payment only through bank)
Buyer transfers the fund in our bank account and buyer also need to send their demat details (for initiating share transfer process)
Post receiving funds and demat details, we initiate transfer of Imagine Marketing – BoAt unlisted shares. The shares usually gets transferred on same/next working day in your demat account
For detailed buying process, refer here
The minimum lot size for investing in Imagine Marketing – BoAt Unlisted Shares is 50-100 Shares
The Lock-in period for Imagine Marketing – BoAt Unlisted Shares will be Six Months. The Lock-in period starts from the date of IPO allotment
As per the SEBI guidelines, lock-in period for Pre IPO shares is six months. The lock-in period starts from the date of allotment of IPO. During the lock-in period, the shares remain in your account but are marked as locked. After six months, the shares automatically gets unlocked and one can sell it normally on stock exchanges like any other listed shares
Yes, buying Imagine Marketing – BoAt Unlisted Shares is completely legal
You can regularly check the updated price of Imagine Marketing – BoAt Unlisted Shares at our Website and on our Telegram Channel
The IPO of Imagine Marketing – BoAt can be expected in very short term. The company has already filed its IPO DRHP with SEBI
At Unlisted Arena, you can buy Imagine Marketing – BoAt Unlisted Shares and many such Pre IPO Shares easily at most reasonable rates with a hassle-free process. Unlisted Arena is India’s leading dealer in Unlisted & Pre IPO Shares
You can sell Imagine Marketing – BoAt Unlisted Shares:
Before IPO: You can sell Imagine Marketing – BoAt Unlisted Shares before IPO too. You need to have a buyer for this shares. We can also help you to liquidate your holdings of unlisted shares.
After IPO: Once the lock-in period is complete, you can sell the shares on stock exchanges(NSE/BSE) just like any other listed shares
There are two methods to transfer Imagine Marketing – BoAt Unlisted Shares
Method 1 – Offline Transfer
In this method, you must have a Delivery Instruction Slip (DIS) book which is provided by your broker. All the demat broking companies have its own DIS book. Along with DIS, there is an annexure which is to be submitted by the seller. Annexure too is provided by the demat broking company. After filing DIS and annexure, duly signed by the seller, they are to be handed over to your respective broker. Post that, your broker will process the request and transfer the shares as per details provided
Method 2 – Online Transfer
One can also transfer shares online through E-DIS/Off Market share transfer. The client must check with their respective brokers if they provide such facility. One can also transfer shares through CDSL easiest (for CDSL Demat) and NSDL Speed-E (For NSDL Demat) after registering into it
Yes, Imagine Marketing – BoAt Unlisted Shares are in demat form just like listed shares. You can buy and store them in your demat account. Like listed shares, Unlisted Shares also have their ISIN code so that you can verify the authenticity of shares
Once the process is complete, Imagine Marketing – BoAt Unlisted Shares will reflect in your demat account. The shares usually gets reflected in your Depository holdings (DP Holdings). You can check it in your stock brokers app/website. The shares are also shown on your DP transactions and holding statement.
You can also check your holdings in the following:
If you have CDSL Demat Account – CDSL Myeasi app
If you have NSDL Demat Account – NSDL Speed-E
Many investors do ask ‘How to buy Imagine Marketing – BoAt Unlisted Shares in Zerodha, Angel One, Upstox, etc?’
You can buy Imagine Marketing – BoAt Unlisted Shares in any demat account with any broking company
When it comes to delivery of unlisted shares- Be assured as Unlisted Arena is the fastest in delivering shares. Once the process is completed, we usually deliver the shares on same day or the next working day. i.e T day or (T+1) working day
Short Term Capital Gains Tax: If unlisted shares are sold in 24 months or less, gains from such sale are taxed at the slab rate
Long Term Capital Gains Tax: If unlisted shares are sold after holding for more than 24 months, gains on such sale will be taxed at 20% after indexation
Tax on Capital Gains on Unlisted Shares that are sold after getting listed: The tax rates will be the same as that on purchase and sale of listed shares.
That is, the long-term gains (shares sold after holding for more than one year) will be taxed at 10% after a threshold of ₹ 1 lakh per financial year
Short-term gains (gains on selling shares in one year or less) will be taxed at 15%
For listed shares, there are numerous applications and website which shows the market capitalization of shares. But no need to worry, we have included market capitalization scenarios on our website which shows market cap/valuations of the company based on prevailing Unlisted Shares rates. In addition, we have also mentioned total number of shares so that you can easily calculate current market cap quickly without putting much efforts. Click here to see the valuations of Imagine Marketing – BoAt Pre IPO shares
Quick tip: Market Cap= Total Outstanding shares x Price per share
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Imagine Marketing – BoAt is a Pre IPO company. The company has plans to get its stock listed on exchanges. For that purpose, Imagine Marketing – BoAt has already filed IPO DRHP with SEBI
Yes, NRIs can also buy and sell Imagine Marketing – BoAt Unlisted Shares just like domestic investors. But their investment is on a non-repatriable basis
Like any listed shares, Unlisted Shares price is also determined by demand-supply of Unlisted Shares. Higher the demand, higher the price and vice-versa. The rates of Unlisted Shares are also derived from its performance, corporate actions such as declaration of results, bonus, dividend, etc. Another important aspect is share price/valuation of its listed peer. If the listed business is identical, unlisted companies share price/valuation will too be in similar fashion
At Unlisted Arena, we charge Zero Brokerage/Charges. The rates quoted by us are- net rates, i.e., you do not need to pay any brokerage or charges
One can buy Imagine Marketing – BoAt Unlisted Shares in any demat account – no matter with which broker you have a demat account. There is no need for separate/special demat account for buying Unlisted Shares
Unlisted Arena sources Imagine Marketing – BoAt Unlisted Shares from existing investors looking to liquidate their investment
Yes, you are eligible to get dividend, bonus and/or any other corporate actions declared by the company. You need to hold the Unlisted Shares in your demat account on the record date declared by the company to be eligible for such corporate actions
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